Social Media is an incredible marketing tool that is available right at our fingertips. It is the true definition of a public platform, allowing you to communicate with your existing clientele but also reach new realms of people – your future clients.
The Social Media stratosphere is understandably huge and without the right strategy, you can leave your brand lost amongst the competition, or more worryingly, run the risk of miscommunication with skewed and inconsistent messaging. Key messaging is at the heart of every brand’s success and social media is a key platform in maintaining your brands messaging. The lines that separate PR, branding, advertising, marketing and social media are blurring and Social Media must be seen just as important as your press activity and marketing strategy.
The beauty of the digital world is that your brand can reach an incredible amount of people in a very short space of time, IF you have a strategic plan developed and actioned by the right people.
Why PR professionals?