Skincare Press Launch

Sorbet event

Skincare Press Launch

It was a busy June for the Spa PR team with the arrival of South Africa’s much anticipated skincare brand, Sorbet.  This fun, bubbly and results driven brand launched three of its most popular skincare lines into the UK to a packed room of beauty press and influencers at London’s glamorous Soho Hotel.

Starting with the most delicious high tea breakfast, the Sorbet family lead by the charismatic Ian Fuhr and his daughter, Courtney and wife Sandy, introduced our guests to the brand and the story behind it. This story started 12 years ago with a man (Ian Fuhr), already a successful entrepreneur, who saw a gap in the market for a chain of beauty salons which offered a consistent and highest level of service to its customers. We’re delighted that the brand not only has over 180 salons in South Africa but it has also now expanded to four salons in London with many more to come.  The arrival of the skincare is the icing on the cake!

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Here are some of the beauty heroes you have to look forward to:

Sorbet’s Hydro Skin Range is a complete hydration solution that targets tired and dehydrated skin, developed for skin that requires additional moisture on a daily basis.

The three core products include the Hydro 3-in-1 Foam Cleanser (£13.00), Hydro Skin Day Cream SPF 15 (£15.00) and Hydro Skin Lip Therapy (£7.00), each designed to deeply nourish and hydrate the skin.

Containing the key active ingredients of hyaluronic acid, omegas 3 & 6 and vitamins A & E, each product takes into account environmental factors and external aggressions which can wreak havoc on the skin. Working to gently remove makeup while deeply cleansing and protecting the skin from UV damage with SPF, as well as providing up to 8-hours of lip nourishment, the Hydro Skin range is suited to all skin types.

Specially formulated to target problematic areas such as breakouts, blemishes and uneven skin tone, Sorbet’s Salon Skin Range is a specialised skincare solution that works to soothe and restore the specific needs of the skin.

Six products from the popular range will be gracing Sorbet’s UK shelves which include the Daily Skin Polish Powder (£18.00), Day Perfecting Cream (£20.00), Even Tone Corrector (£20.00), Night Recovery Cream (£20.00) and Vitamin Rescue Masque (£20.00).

Plus the 3 in 1 Sorbet Cleansing Micellar Water, which comes in two sizes 100 ml (£6.00) and 300 ml (£9,00). This fantastic product has the skin effectively “uncovered” with its easy-off, purifying micelle molecules that work tirelessly to hydrate the skin while lifting any oil, dirt & make-up impurities – leaving the skin feeling fresh, clean & moisturised.

Combining a delicate fusion of nature and science, Sorbet’s professional Salon Skin range combines the calm-inducing essential oils of lavender, geranium, grapefruit and tea-tree, working in harmony to reduce skin irritation or redness.

Salicylic acid, a multi-tasking ingredient, further works to break down the bond that locks dead skin cells together. In turn, these dead cells then cause congestion often leading to breakouts and blocked pores. When combined with the highly concentrated vitamins of A, C & E, the anti-inflammatory and exfoliating properties of salicylic acid gently soothes stressed skin to leave a clear and calm complexion with a renewed radiance.

Sorbet’s Age Affect is a beautifully gentle yet effective anti-ageing range that combines the technological advancement of science along with the power of nature’s finest ingredients.

Comprising six products, the range includes Cream Cleanser (£19.00), Day Cream (£25.00), Night Cream (£25.00), Power Serum (£23.00), Décolletage & Neck Cream (£29.00) and an Eye & Lip Serum (£16.00).

An intense and yet calming skincare range, Age Affect works to keep the skin looking youthful, firm and wrinkle-free. As we age, the process of cellular renewal gradually slows down and as a result the skin’s cellular structure loses its elasticity resulting in a more aged appearance. Formulated with the key active ingredients of Matrixyl and age fighting vitamins A, C, & E, each product and formula works by gently stimulating the skin to enhance cellular renewal while restoring a healthy glow to the complexion.

Available from http://hairprodirect.co.uk/ and in store www.sorbetsalons.co.uk

 

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