#SpaWishes

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#SpaWishes

For those of you that haven’t caught up with us on social media over the last couple of weeks, where have you been? We’ve just wrapped up our very first #SpaWishes 12 Days of Christmas competition, allowing all our favourite @spaprcompany Instagram and twitter followers to get involved and win some fabulous spa prizes in the countdown to Christmas! Users were invited to simply ‘follow’ and ‘Like’ a post in order to be entered into a prize draw at the end of each day, where one lucky winner was announced the following morning of each day. Prizes ranged from an entire bundle of the unique SASS femcare range, to spa days, signature treatments, professional skincare kits and so much more! The primary objective was to increase engagement with all of our followers and we were pleased to say this exceeded expectations with just over 5,000 entrants in total across the 12 days. We’re so grateful to everyone that entered and can’t wait to make next year’s #SpaWishes even bigger and even better for all of our wonderful Spa PR followers.

Merry Christmas! The Spa PR team x

 

Objectives:

Grow Spa PR Twitter followers by 1.5k

Grow Spa PR Instagram followers by 150

Secure an average of 150 retweets per tweet

Secure an average of 50 likes per Instagram

Summary – Twitter

Over 13 days, the Spa PR #SpaWishes Christmas campaign secured over 4,306 retweets in total, with the most successful prize, a full range of SASS products, securing interaction from over 553 Retweets, 154 Likes, 140 comments. Spa PR’s Twitter following grew by 882, from 11,533 to an impressive 12,415 in just under two weeks since the competitions launch. Posts on average secured an average of 358 retweets per day.

Summary – Instagram

Over 13 days, the Spa PR #SpaWishes Christmas campaign secured 366 like in total, with the most successful prize, a serene sleep treatment from The Spa at The Midland, securing interaction of over 52 views and 2 comments. Spa PR’s Instagram following grew by 51 since the competitions launch. Posts on average secured an average of 31 likes per day.

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