Many businesses celebrate earned media coverage but quickly move on to the next thing, missing out on its full potential. While securing press is fantastic, are you truly making the most of it?
Spa PR’s new service: The Content Flywheel, changes that. We use a smart blend of human creativity and AI-powered tools to turn your best press into a stream of high-impact content across all your marketing platforms. This approach significantly increases visibility, drives deeper engagement, and boosts conversion rates. Plus, you’ll gain a wealth of fresh content to keep your marketing engine running strong.
Here is a brief example:
Client: The Spa at Bedford Lodge Hotel
Core Content: Glamour magazine featured The Spa at Bedford Lodge Hotel as the “Best Spa for Couples” in its roundup: “These Are the Best UK Spas for Total Rest and Relaxation.”
Objective: To attract and drive more couples to experience the unique charm of The Spa at Bedford Lodge Hotel.
1. Long Form & Owned Media
• Newsletter: The Spa Escape That Glamour Calls ‘Cloud 9’. Highlight couple appeal, ESPA Rituals, rooftop views with CTA to ‘Book Your Romantic Couples Retreat. ‘
• Blog Post: ‘Why the Spa at Bedford Lodge Hotel is the ultimate couple’s retreat’. SEO focused to include dining options and local travel tips.
2. Short form Social Media
• ‘POV: You and your partner escape to a dreamy Suffolk spa…’ including Glamour mentions of hot tub, jade rollers, rooftop views.
• ‘Couples spa day: empowering vs harmonising ritual – which one are you?’
• Instagram Carousel: Slide 1: ‘Best Spa for Couples – Glamour Approved’, Slide 2: Rooftop hot tub selfie moment, Slide 3: ESPA Rituals overview, Slide 4: Moonstones, yantra cards, jade rollers.
3. Earned Media & PR
• ‘Escape with your S.O. to the UK’s best spa for couples’. Highlight Glamour recognition, luxury treatments, rooftop views.
• Use the ‘Couple’s angle’ to invite UK based wellness or couple’s lifestyle influencers for a stay in return for content
4. On-site Activation
• QR Code in Spa and Hotel: ‘See why Glamour loves us – read the feature! with link to article.
Need help amplifying your press coverage or want to find out more? Email info@thespaprcompany.com