April Press Picks

Blog

Tracey Stapleton
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April Press Picks

Blog

April may have been rainy outside for most of us but indoors the Spa PR team continued to deliver some amazing coverage for our clients.  We’ve chosen two standout press clippings that exemplify our Spa PR team’s talent in meeting client briefs as well as acknowledging the noteworthy runners-up.

 

Armathwaite Hall Hotel & Spa in the Daily Mail & syndicated worldwide (online)

Objective: position Armathwaite Hall Hotel & Spa as the perfect rural destination for city dwellers who may be suffering from burnout or stress.

Tactic: In Spa PR’s daily research, the team identified ‘scream therapy’ as an emerging wellness trend.  With Armathwaite Hall’s rural location and many activities for wellbeing in nature, Spa PR recommended the hotel implemented its own Scream Therapy spot in its private forest. Having launched the new therapy with great success in 2023, Spa PR discovered a Scream awareness day in April.  This gave the team new reason to target media with the therapy.

Results: A prime news piece in the Daily Mail and Mail on Sunday which was then picked up by other global media networks.  The article included important key messages around Armathwaite Hall as a destination for wellness and resulted in over 16 articles, reaching a potential audience of over 364 million people.  Google searches for Armathwaite Hall Hotel & Spa reached a record level and this was sustained for over 2 weeks.

 

Donnington Valley Hotel & Spa in Metro & Metro on Sunday (print and online)

Objective: Create a newsworthy spa package which would gain Donnington Valley valuable media exposure

Tactic: Winter in the UK is a time when everyone is looking for a sunshine boost.  Spa PR identified the perfect solution at Donnington Valley through its AquaSun treatment.  The hotel incorporated the treatment into a winter package and we named it ‘Sunny D’.  Launch of the package captured a great deal of press attention and we invited a freelance journalist for Metro to review the experience.

Results: The visit resulted in a quarter page in Metro and Metro on Sunday reaching a potential audience of over 1 million city dwellers.  The journalist included full details of her visit with contact details and starting from prices.  She loved the experience commenting “I’m feeling energised for the first time in 6 months and highly relaxed rather than shattered and stressed. It’s a much needed blast of sunshine after a long, long winter. The perfect pick-me-up for spring.”

 

Runners-Up

Celf, ‘could an electric toothbrush give you your best skin ever? This editor says yes! – Pop Sugar

Mavala, ‘Best budget eyelash growth serum’ –  Good House Keeping

Westlab, ‘Post marathon treatments to ease tired legs’ – The Observer

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