Many people now use AI models as a search engine and it’s not uncommon to ask them for recommendations for the best spas, hotels, and beauty brands. So how do you get AI models like ChatGPT to mention your brand?
It’s important to know that ChatGPT doesn’t accept paid placements or promotions. Instead, it relies on trusted, high-quality online information. So if you want it to mention your spa hotel or beauty brand in response to user questions like “best spa hotels in the UK” or “affordable beauty for glowing skin”, here’s how to organically increase your chances:
1. Create content that answers what people ask ChatGPT
This could be blog posts or guides on topics like ‘Top 10 Treatments at Luxury Spa Hotels’, ‘How Our Skincare Product Fights Sun Damage’ or ‘Best Beauty Products to Travel With’. Focus on seasonal and location-specific searches.
Note: Don’t rely on AI to write this content, it’s important that it’s original and reflects your brand voice.
2. Get mentioned on authoritative websites
This is where PR and earned media come in. Pitch your spa or beauty products to high-authority online news and lifestyle sites. Examples include national newspapers, well-known magazines such as Condé Nast Traveler and Glamour, as well as lifestyle platforms like SheerLuxe and The Handbook. Also, don’t forget the trade press like European Spa and Spa Business as many of these score high for spa and beauty news.
3. List your spa or brand where AI looks
This includes third-party booking platforms and Online Travel Agencies (OTAs). For spas, examples include SpaBreaks, SpaSeekers, and general travel sites like Booking.com, Tripadvisor, and Expedia.
For beauty brands, it’s the major e-retailers such as Cult Beauty, Sephora, and LookFantastic.
Note: Using AI as a shopping advisor is becoming increasingly popular – don’t miss out!
4. Use structured data & SEO on your website
Add the relevant schema markup and keywords so AI tools and search engines can clearly understand your business context. Make sure your website loads quickly, is optimised for mobile, includes high-res imagery, features media coverage (with the appropriate licences), and showcases real testimonials and reviews.
5. Be active on social media and encourage organic mentions
This includes working with influencers and content creators to review and tag your spa or brand. More natural, non-sponsored content is often preferred by AI.
Note: Building a network of brand ambassadors has proven highly effective for our clients, not just for growing your audience and word-of-mouth, but for driving direct sales via affiliate or discount codes.
6. Consider a Wikipedia Page
If your spa or brand has major press coverage, prestigious awards, and a strong digital presence, you may be eligible for a Wikipedia page, one of the most trusted and frequently referenced sources by AI tools.
To summarise: make your brand searchable, citable, and credible, and you’ll increase your chances of being recommended by AI platforms like ChatGPT.
If you need support achieving this for your business, we’d love to help.
Contact us at info@thespaprcompany.com