January Press Picks

Blog

Tracey Stapleton
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January Press Picks

Blog

Each month, we will be choosing two standout press clippings that exemplify our Spa PR team’s talent in meeting client briefs. Given the heightened focus on health and wellness in January, our team achieved an unprecedented volume of impactful coverage, making the task of selecting only two quite challenging! Nevertheless, we collectively agreed on the following articles, while also acknowledging the noteworthy runners-up.

 

Mavala Double Lash in OK! (Online)

Objective: Establishing Double Lash as an effective and affordable home care treatment by securing high reach circulation in a popular media.

Tactic: Leveraging Spa PR’s daily research, which revealed a 130% surge in Google searches for ‘DIY Lash Lift’ in a single day. Crafted a compelling news release positioning Mavala’s Double Lash as the affordable solution for those searching this term.

Results: An exclusive article featuring Mavala Double Lash, providing comprehensive details about the product, three positive customer reviews, and a web link to a major stockist. The coverage reached a potential audience of over 18 million.

 

Longevity Health & Wellness Hotel in The Knightsbridge Magazine (Print)

Objective: Targeting a high net-worth audience with details of Longevity’s health programmes, encouraging them to produce a diary-style article.

Tactic: Maintaining a 100% focus on health programmes to avoid confusion with spa hotels. Adopting a targeted media approach and extending invitations for journalists to review an abbreviated step-by-step program.

Results: A two-page diary-style article featuring attractive images and key messages on the Osteo Rebalance programme. The article concludes with a positive recommendation quote from the journalist, along with full details on how to book a health programme at Longevity Health & Wellness Hotel.

 

Runners-Up

  • Celf (top 2024 trend), ‘Habit stack your skin care’ – Vogue
  • Mavala, Snow Mask Review – British Beauty Blogger
  • Manor House Alsager, ‘I went to the UK’s first swim up bar before Instagram discovered it’ – Hello!
  • Carden Park, ‘The family all-rounder’ – Fabulous magazine
  • Kettering Park (Saltburn link), ‘Stay with the stars’ – The Sun