It’s the season for rosé wine, and with blush pink hues soon to be seen everywhere, it’s essential to cater to this demand in your marketing. At Spa PR we’ve come up with five creative ways to incorporate rosé wine and have some fun with it:
- Rosé-infused treatments: Introduce spa treatments that utilise the rejuvenating properties of rosé wine. Offer facials, body wraps, or scrubs infused with rosé wine extracts/red fruits or essential oils. Highlight the hydrating and soothing benefits and create a unique experience for your customers. Add some rose-coloured lighting and rose scent to the room to make it even more special.
- Rosé-inspired colour palette: Embrace the blush pink trend in your marketing visuals. Use rose-inspired colour schemes in your website, social media posts, and promotional materials. This visually appealing palette will catch the attention of potential customers and create an association with summer relaxation, luxury and fun.
- Rosé-themed events: Organize special events centred around rosé wine. Host a “Rosé and Relaxation” evening where customers can enjoy spa treatments while sipping on rosé wine. You could also collaborate with local vineyards for tastings and create a delightful experience of indulgence and self-care.
- Rosé-inspired product lines: Launch a limited-edition line of beauty or wellness products featuring rose wine as a key ingredient. Develop rosé-infused face mists, bath salts, or scented candles that embody the essence of rosé wine. Promote the benefits of antioxidants and natural ingredients for a truly pampering experience.
- Rosé-themed promotions and giveaways: Run exclusive promotions and giveaways to engage your audience. Offer value added promotions on spa packages accompanied by a complimentary glass of rosé wine. Hold social media competitions where participants can win rosé-themed gift sets or a spa day with rosé wine-inspired amenities.
By incorporating rosé wine into your spa and beauty marketing in these creative ways, you can tap into the popular trend and create a memorable experience for your customers, enhancing their relaxation and enjoyment.