May Press Picks


Tracey Stapleton
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May Press Picks


May was an exciting month as we celebrated Celf’s Get the Gloss and Westlab’s Pure Beauty award wins, Katie caught up with the social media trends at Social Day and Tracey attended the Hotel Marketing Conference for all the latest hospitality news.

We’ve chosen two standout press clippings from the month that exemplify our Spa PR team’s talent in meeting client briefs as well as acknowledging the noteworthy runners-up.


Objective: To link Westlab bathing salts to high profile figures without the high fees normally attached to celebrity endorsement.

Tactic: Sample product widely to leading media ensuring it’s front of mind when they are compiling their features.  Continue to tell the Westlab story of an independent, UK company with the highest quality products and results.  Educate the consumer on the benefits of a bath.

Results: An interview in the Daily Telegraph with Dame Helen Mirren results in her extolling the benefits of a good bath with Epsom Salts.  Westlab was selected by the journalist as the perfect brand to choose.  This reached an audience of over 650,000 people through the print and online versions.  Helen Mirren also helped communicate the benefits of having a relaxing bath with Epsom salts.  As she says in the article:

“I love a good bath, an old school one with a candle. I love that feeling of clean-ness and then putting on a lovely body cream afterwards.”



Objective: To demonstrate the expertise within Mavala as leaders in nail care and colour.

Tactic:  Spa PR has its own extensive database of press and influencer contacts but we also use other media channels to source new opportunities for our clients. In this case, one of the freelance journalists we follow on Instagram posted a request for expert comment on the Chantilly nail trend.  We were prompt to reply with full comment from Mavala’s nail expert, Lynn Mason.

Results: A prominent brand mention on the beauty pages of the Marie Claire website reaching a potential female, beauty focused audience of over 5 million.  The messaging also confirmed Mavala as leaders in both nail care and colour.



Titanic Spa, ‘Buys for greener living’ – Red Magazine

Urtekram’s Spicy Orange Blossom in ‘Get set for summer’ – Woman & Home

Aztec Hotel & Spa’s Nytimber package double page spread – Direct Local Bristol print, online and newsletter

Moddershall Oaks launch of its new Venue in multiple media reaching a potential audience of over 500 million.



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