Magazine cover

The art of landing a front cover

Blog

Tracey Stapleton
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The art of landing a front cover

Blog

In the challenging world of beauty, securing a coveted spot on the front cover of a leading magazine can be a game-changer for a brand. One notable success story we had at Spa PR this month was for Mavala on the front cover of Vogue.  Olivia Colman was seen showing her Mavala Rococo Red mini color nail polish in all its glory, against a contrasting white background. Mavala’s journey to the limelight was carefully crafted through an ongoing partnership with the talented makeup artist, Trish Lomax.

To replicate such success and propel your product into the limelight, the importance of collaboration cannot be overstated. By aligning with a reputable makeup artist or other influential figures within the magazine industry, you not only elevate the quality of your product but also establish credibility. Patience is key in nurturing these relationships, requiring consistent communication to keep collaborators informed and educated about your brand’s developments.

Additionally, exploring collaborations with other influencers such as stylists and photographers is a strategic move. These professionals are often on the lookout for unique props and accessories to enhance their creative visions.

Crafting a compelling narrative around your product is equally vital. Mavala’s triumph stemmed from a well-established reputation, coupled with the artful portrayal of their nail polish’s versatility through the hands and eyes of the makeup artist. This narrative not only captivates the audience but also solidifies the brand’s identity.

Moreover, timing is important in the magazine world. Strategic planning of your pitch and collaboration around seasonal trends or relevant events ensures that your product aligns with the current fashion landscape. By staying attuned to these trends, Mavala ensured that its ambassadors and collaborators were equipped with the latest nail polish colours, including the show-stopping Rococo Red.

By following these guidelines, you can navigate the complex beauty landscape and position your brand for its own moment in the spotlight.