At The Spa PR Company, we value every media approach, whether it’s securing online features, seeing our clients in print, or publishing engaging content via social media.
Recently, one platform has really come into its own: podcasts. While they’ve been around for years, we’ve made a conscious effort to prioritise our clients’ key spokespeople for leading podcast opportunities to raise brand authority and establish thought leadership. The results speak for themselves.
One standout example is our client, The Post Barn in Berkshire. Beyond having a stunning venue, the team at The Post Barn are engaging, experienced, and full of stories that resonate with bridal audiences. Their Venue Director, Daisy Bradley, is a fountain of knowledge on all wedding topics. But Daisy isn’t just a background voice, she is now part of the conversation.
Over the past six months, we’ve secured Daisy on some of the top UK wedding podcasts, including:
- The Unfiltered Bride
- Wedding Pros with Becca Pountney
- Unbridely – Modern Wedding Planning
- Engage Your Brand with Emily Foster
Daisy doesn’t just spark engaging conversation with podcast hosts, she also generates compelling social media content. For example, following The Unfiltered Bride appearance, The Post Barn shared a Reel on Instagram and several collaborative posts with the podcast. The total engagement was impressive: 45,557 impressions, 597 likes, and 52 comments.
The outcome? A dynamic podcast episode, strong social media content, and tangible business results. In fact, The Post Barn immediately secured two weddings directly from listeners, a measurable success that delighted us and our client.
Podcasts aren’t just a platform for sharing stories, they’re an opportunity to create meaningful engagement, amplify expert voices, and deliver real-world results. For clients like The Post Barn, podcasts provide the perfect bridge between authentic storytelling, social media reach, and business growth.
If you have an expert that deserves recognition and could help elevate our wellness or lifestyle brand, then why not send us a message on info@thespaprcompany.com and we’d be pleased to discuss the opportunities.