According to Mintel’s UK Wellness Traveller Report 2024, the wellness travel market continues to exhibit strong growth potential. However, 2024 has been a challenging year for many hotel operators, despite the increased public awareness and needs of health and wellness solutions.
The Spa PR Company has researched and compiled a brief paper exploring the needs of UK wellness travellers in 2024 which provides valuable insights from UK wellness travel experts and advice on effective marketing strategies for international spa and wellness hotels to engage this audience segment.
You can access the full report here.