The Spa PR Company was honoured to support European Spa magazine with the virtual launch of its new Platinum Resource 2025, the must have spa guide for professionals in the spa and wellbeing industry.
Following the success of the in-person event at London’s Jumeirah Carlton Tower, this virtual gathering brought together spa and wellness leaders from across the globe. It featured invaluable insights from two industry powerhouses: Lindsay Madden-Nadeau, Senior Director of Wellness Strategy and Development at Red Sea Global, and Emlyn Brown, Global Vice President of Well-Being at Accor.
Here we find out what they had to say:
What’s important for the spa world in 2025?
Emlyn: We are seeing an acceleration of spa and wellness practices. 2025 represents a return to the fundamentals of wellness including mindfulness, nutrition. It’s essential to explore how spas can continue to support these pillars effectively.
Lindsay: Saudi Arabia is undergoing a huge transformation, including the launch of Amaala, the world’s most comprehensive spa and wellness destination. With 10 Giga projects redefining its economy, we’re seeing layers of wellness evolve and catering to a more savvy wellness traveller.
What are you most passionate about in spa?
Emlyn: I’m particularly passionate about hot and cold therapy. The UK has seen a huge acceleration in this area, with over 350 outdoor saunas opening over the past year. It’s exciting to see how this trend is making wellness more accessible to consumers.
Lindsay: It has to be the Phase 1 opening of Amaala in Q4 of 2025. This project reflects the rise of wellness tourism in Saudi Arabia, where spa culture has not traditionally been prominent.
What do you see the biggest challenges?
Emlyn: We should remember what defines a spa is and be proud of this as it can be overwhelmed by more trend driven wellness concepts. Additionally, to continue to deliver excellence within our business.
Lindsay: Diversification and personalisation are critical challenges. This along with guests expecting more science backed treatments. However, finding your niche and unique selling point (USP) will remain vital for staying competitive.
Take away tip?
Emlyn: Focus on reputation management including PR and guest reviews and strive to create excellence within your team.
Lindsay: Building customer trust is fundamental to success.
European Spa’s Platinum Resource 2025 is a comprehensive directory that showcases the finest spa brands and suppliers in the industry. Packed with expert business content, insights from spa icons, and the latest trends, it’s an invaluable tool for anyone in the spa and wellness sector. You can even find us on page 219 :).
Read online for FREE here.