Work - Gran Canaria

A re-opening project to position Gran Canaria as a top destination for health and wellbeing through Gran Canaria Health & Wellness partners.

At Spa PR, we knew that Gran Canaria’s UK tourists deserved a warm welcome – so we launched a campaign to show just how much they mean to the island. Our approach was simple but effective: we gave voice to the incredible hospitality teams who make Gran Canaria such a special place for wellness. By highlighting these unique selling points, we generated a huge amount of buzz from UK media and travel influencers alike.

Although this was a short project campaign, it resulted in national media and influencer coverage which reached over 22 million people nationwide. Key titles included the Daily Express, Country & Townhouse, Woman & Home and OK! Magazine.