Work - Hotel de France Jersey: Wellness Retreat FAM Trip

To position Hotel de France as a premier destination for wellness retreats in Jersey, while raising the profile of its new Ayush Retreat Package among UK retreat organisers, wellness influencers, media and wellness travellers.

 

The campaign also aimed to showcase the hotel’s Ayush Wellness Spa including its Ayurvedic and holistic treatments, yoga, fitness and extensive thermal and hydrotherapy facilities whilst strengthening its reputation as one of the top spas for retreats in Jersey.

 

The Spa PR Company identified and hosted five carefully chosen wellness retreat organisers and industry influencers from the UK on a FAM trip to Hotel de France.

 

The group experienced the facilities at Hotel de France and Ayush Wellness Spa first-hand, with activities tailored around yoga, fitness, spa and holistic wellbeing, demonstrating how the hotel could accommodate different types of wellness retreats.

 

The experiential campaign was supported by targeting retreat directories and select media relations, helping position Hotel de France as a leading wellness retreat and best spa destination in Jersey.

 

1 retreat secured

1,041,858 combined reach

406,034 print circulation

13 pieces of coverage – 2 print, 3 online, 5 social and 3 retreat directories

5 wellness retreat organisers & influencers hosted

 

What were the overall campaign successes?

The campaign secured targeted coverage across print, online and social media, alongside listings in relevant retreat directories, while building valuable relationships with wellness retreat organisers who may bring their own groups to the hotel for wellness retreats in the future.

In addition, the FAM trip campaign strengthened Hotel de France’s profile among key audiences seeking a leading spa and wellness retreat destination in Jersey, while building longer term awareness and creating new opportunities for growth in the wellness retreat market.