Work - Salobre Hotel Resort & Serenity: Launch of TEMPO Sleep Programme

To launch TEMPO, the Canary Islands’ first science-led sleep retreat, to the UK market through a four-month PR and influencer campaign, positioning Salobre Hotel Resort & Serenity as a leading European spa destination for luxury, evidence-based wellness.

 

Targeting the UK market through high-impact media and influencer engagement, the campaign aimed to drive awareness, enquiries and establish bookings while showcasing Salobre’s five-star hospitality, medical expertise and wider wellness offering.

Over four months, The Spa PR Company delivered a PR and influencer launch campaign for TEMPO. Three top-tier journalists were hosted at Salobre to experience the programme first-hand and learn about the science-led approach to sleep and wellbeing.

 

An exclusive online Sleep Media Event hosted by Dr. Inmaculada Rodríguez Ulecia, a specialist in neurophysiology and sleep medicine at Hospitales San Roque, and TEMPO’s meditation expert attracted 35 media and influencers.

 

Ahead of the event, attendees received a creative mailer designed to immerse them in the TEMPO sleep programme and encourage social posts in advance of the event.

1,053,009,890 potential audience reach (over 1 billion)

406,034 print circulation

25 pieces of coverage across target media and channels – 2 print, 13 online, 3 newsletter and 7 social – including Condé Nast Traveller and Woman & Home

3 top-tier journalists hosted on a press trip;

35 media and influencers attended the online event

What were the overall campaign successes?

The campaign secured targeted coverage across print, online, newsletters and social media, including top-tier titles such as Condé Nast Traveller and Woman & Home, achieving a combined potential reach of more than one billion.

 

Expert Q&As, interviews and sleep focused features established Dr Inma as a trusted authority on sleep and wellbeing, while highlighting the science behind TEMPO. The press trip showcased the sleep programme and wider Salobre Hotel Resort & Serenity experience first-hand. Overall, the PR campaign strengthened the hotel’s profile in the UK as a leading European destination for science led sleep and wellness.