Aqua Sana Spas at Center Parcs
Social Media & Regional PR Campaign: most engaged spa brand
BRIEF
Increase customer loyalty and raise awareness of the brand as a leading spa day destination
STRATEGY
With 5 award winning spas in beautiful natural forest locations, Aqua Sana Spas at Center Parcs attract regular spa guests but, how do you increase their loyalty to the brand? Following indepth research by Center Parcs’ marketing team we introduced a high level content plan across the spas’ 4 main social platforms supported by a sustained regional media relations campaign. This has been followed by the implementation of a Spa Advisory Panel to harness customer involvement in the development of Aqua Sana.
RESULT
On an annual basis, Aqua Sana Spas continue to lead on engagement amongst competitors.
Audience Reach 2015 > 11 million
Aqua Sana regional PR coverage has been a core element of Center Parcs’ overall success
