Pink piggy bank with coins falling into top slot.

10 Low-cost/No-cost hotel marketing Tips


Tracey Stapleton
Follow us on Facebook
Follow us on Facebook
Follow us on Facebook
Follow us on Facebook

10 Low-cost/No-cost hotel marketing Tips


In the competitive hotel industry, effective marketing strategies can make a significant difference in attracting new guests and retaining loyal ones. However, marketing campaigns can often come at a high cost, making it challenging for small and independent hotels to compete with larger chains. The good news is that there are low-cost or no-cost marketing strategies that can be just as effective. Here are 10 low-cost/no-cost hotel marketing tips:


  1. Create a strong Unique Selling Proposition (USP)

Every hotel should have one thing that sets them apart from their competitors. A strong USP generates word-of-mouth and helps build a long-term brand. For example, Hilton Double Tree is known for their welcome cookies, and Abercrombie & Fitch is famous for their in-store scent.  According to spa music streaming service, Myndstream, sound is another element which can be impactful, changing the way your guests act and feel.

  1. Don’t forget LinkedIn

Although LinkedIn is a B2B platform, many of your contacts may also be your customers. Keep them informed about your latest developments, special offers, and late availability.

  1. Send email more frequently

Research shows that Gen Z and Millennials are happy to receive more than one email a week from a brand. However, don’t just sell to them. Keep your communications informative and view some of your emails as a relationship-building tool.

  1. Collaborate with your suppliers

Let your suppliers know that you’re open to being considered for a case study. For example, The Manor House Alsager collaborated with spa software company, Trybe, to produce movie-style video content which they can use across their social channels and website.

  1. Offer a gift with purchase

Offering a gift with purchase is always a winning formula. Source local partners to make it more personal. For example, Daniel Thwaites offered a candle from a local candle company as part of a spa break package.

  1. Highlight your experts

Your hotel may have a host of experts who could be your number one brand ambassadors. Put them in the spotlight and empower them to talk about your business across target media, social channels, and your own content channels.

  1. Get on TV

TV exposure can really elevate your visibility, and production companies are often looking for new locations.  Don’t forget the popular game shows which are also looking for holiday and product prizes. Many of our clients have benefited from the TV coverage Spa PR has arranged which includes popular programmes such as This Morning, I’m A Celebrity and The Apprentice.

  1. Don’t miss out on the easy wins

Don’t get distracted by shiny new things; make sure you’re doing the basics first. Make sure your guests can book 24/7 and easily receive a response to their queries. Today’s software tools make it all possible.

  1. Befriend Ai

Ai is expected to fulfill 30% of marketing functions by 2025. Familiarize yourself with the different applications and how they can help you automate marketing processes and improve customer engagement.

  1. Be human

Personalization wins every time in marketing. Research shows that a high-quality handwritten note (it can be photocopied) increases future customer spending by over 100%. Just make sure you don’t offer anything else with it!


These 10 low-cost/no-cost hotel marketing tips show that hotel marketing doesn’t have to be expensive. Instead, they can help you stand out from your competitors, increase brand awareness, and retain loyal customers.