Your path to business development for the month of May.
While we are in unusual times and none of us are underestimating the severity that COVID-19 is having on most of our businesses, it’s still a good time to work on your business, rev up your marketing and focus on audience expansion. Here we give 3 ideas to grow your audience and gain market share.
1. Check your website speed
Research shows that just a one second delay in loading your website can lead to a 7% decrease in conversions. So it’s worth using Think with Google’s ‘Test my site’ tool. Simply enter your URL and Google will send you a report with advice on how to improve the speed.
2. Get creative with Instagram
Take action with the new Instagram for Business COVID-19 Playbook. This 13-page playbook shares some creative ways to double down on digital tools and authentically engage with your community and keep open lines of communication with your customers.
3. Create regular content
Give your customers a reason to check back in with you and attract new traffic by posting regular news and blog posts. Apparently Google loves epic content so if you’re an authority on a subject and can produce 2k-3k words then you could be winning on organic search. If you need any help with your content writing please contact the Spa PR team for a strategy call.