Valentine’s Day has never been so popular. It’s estimated that in the UK in 2022 we’ll be sending over 18 million cards as well as gifts for our loved ones. And spa gift vouchers, beauty and self-care wellness products make up a significant number of them. Here we list some creatives and resources for helping your Valentine’s Day sales soar.
- Express love and gratitude to your email subscribers
And at the same time strengthen your relationship with these winning ideas from mailerlite. As men tend to spend twice as much as women on Valentine’s Day gifts, it makes sense to segment your email list and tailor your messaging accordingly. More great tips here.
- Give love to others by giving back
Consumers love brands even more when they are helping others. Supplement brand for the heart, MegaRed, activated a sampling campaign offering consumers who were concerned about heart health to request a free sample ‘for the heart of someone you love’. In return MegaRed sent samples to both, thereby doubling the love. This was even more effective as the brand donated $100,000 to a heart charity which helped enlist the support of celebrities.
- Make it shareable
We do love to share, particularly on social media, so creating a shareable gif or image is one way of increasing brand engagement around this period. Tiffany does this well and attracts a wider audience with their ‘Tiffany Tattoo Shop’.
- Tap into self-love
Celebrate the different types of love and particularly self-love with a campaign which shows how your brand can support your customers. Bring in your experts to give advice and line up some social media influencers to support by demonstrating how they love themselves using your products or services. Create a hashtag for your influencers to share and schedule so their posts are concentrated and appear in the first two weeks of February when the majority of gifts are bought.
- Use the right words
Using the right words in your campaigns can make all the difference. Tap into some of the great playwrights, authors and poets for some romantic inspiration. This was one of our favourites but you can find more here:
‘To love and be loved is to feel the sun from both sides.’ — David Viscott