Choosing to invest in a good PR team for your brand is an important step to getting it ‘out there’ and in turn, making it a success. With little or no PR spend, it is unlikely that a brand will have consistent messaging, reputation or gain enough traction in the industry to be noticed.
So, you’ve made the first step, but with what seems like thousands of PR options out there, the question of who remains. From in house PR and freelance to agency PR, the options seem endless. In reality, both have their merits but the most important things to keep in mind when choosing the right path for your brand are your objectives and exactly what tools you need to achieve them. We have outlined a selection of important considerations to deliberate when appointing a PR team or individual for your business:
Ask for case studies and examples of work and don’t be afraid to ask questions. A good agency of PR professional will work with you to make sure that their proposal fits your timeline, objectives and budget.
Whatever PR path you decide to lead your brand down, keep in mind your overall objectives and be honest about them. Look for passion, knowledge and a proven track record while making sure that it is a personality fit – you are going to work closely with this team and often outside agencies become very much an in house team!