How-To Videos

With the ever-developing media landscape, it comes to no surprise that video generates an average of 1,200% more shares than text and images combined. Social media is heavily saturated and it’s becoming harder to stand out amongst the crowd with simply just imagery. Adding interesting and engaging video content in to your social media marketing and PR schedule is a sure-fire way to ensure that your brand stands out from the crowd as an expert in the business and you’re reaching your target audience.

It has been stated that people watch more than 100 million hours of video on Facebook which only goes to prove that video content can help drive brand growth and bring solid return on investment. Video platform provides you with the opportunity to communicate the brand showcase products and connect with followers in a unique way. If your product requires explanation, using the ‘how to’ affordable video format allows for a fun, exciting and shareable edit.

How-to video content is engaging, affordable and allows the brand to build a relationship with its clients while offering true value. It is the most effective way of educating your target market on subjects that directly relates and interests them. A fast-moving and bright video edit ensures that the video stands out on a social media feed and its versatility means that it can be used across multiple platforms including websites and newsletters. Tapping in to the growth of DIY, how-to content allows the brand to cater to the market of instant gratification and forward-thinking customers.