At Spa PR we love stats and Google Trends is one of our favourite. Stats are brilliant for marketing because they enable us to make informed decisions on the best way to sell our products or services. They really can be the difference between a hugely successful marketing campaign and one which has absolutely no effect on your potential customers.
In PR we often tell our stories through stats, using data insights to support our point of view and provide answers to complex questions that can help inform and shape behaviour. Some businesses will be able to conduct their own research to produce new statistics but for others, there are a plethora of sources, some of which are free. In addition to Google Trends, some of our other favourites include: Answer the Public and Statista.
In August we looked at Google Trends in three areas of beauty which revealed a 400% increase in Shellac; a 140% increase in searches for ‘Best Waterproof Mascara’; and a 90% increase in Toner.
If you are a beauty brand selling any products in these categories, this means you’re going to have greater success marketing and selling these products now than perhaps others in your collection. They are also provide the basis for press releases, newsletters, social media posts and even blog posts!
For the latest in Beauty Trends which are updated monthly, please visit the Resources page on our website.