New Spa Press Launch

 

This month Spa PR hosted another press and influencer launch, in a long line of successful virtual events the team have adapted to throughout the Covid 19 pandemic.

Aim

This exciting launch was to reveal and showcase the exciting new Wave Garden Spa to attract press and influencer coverage.  This £1.25m 650 square metre luxury destination spa is located within the grounds of the Adventure Parc Snowdonia in the Conwy Valley – an award-winning adventure resort that is home to the world’s first inland surf lagoon.

Strategy

With North Wales set to get a wellbeing boost, the event aimed to transport guests to the stunning Snowdonian mountain through a series of immersive experiences.

Ahead of the event, guests were sent a goody bag with some carefully selected products from the spa’s product houses so they could enjoy the interactive part of the event, as well as some Wave Garden Spa, flip flops.

Guests

A total of 29 people attended the event with guests including key influencers and travel bloggers, spa trade press, regional news outlets from the Cheshire and North Wales area, and beauty editors and travel writers from national publications such as You Magazine, Get the Gloss, Glamour and the Sun.

Event Details

Brother and sister team, Danni and Andy Ainscough who head up Adventure Parc Snowdonia led the event.  They answered questions from the press and told guests about the process of the development, some of the unique selling points of the spa as well as also letting guests know about what they could expect from a visit to the destination.

The Wave Garden Spa is all about pure water, fresh air and freedom. Guests will be able to relax and unwind as they enjoy the sound of waves and views of the mountains and forests, bathe in pools fed with chemical-free water and enjoy unique cleansing and purifying treatments, contemporary design and a stunning heated sensory spa garden. Inside the spa, a fragrant thermal journey welcomes visitors with its vitality waterfall pool, steam room and iconic oversized Himalayan salt sauna, all of which have views out across the surf lagoon to the mountains and forests beyond.  The Wave Garden Spa will also be the only one in North Wales where guests can have a complete immersion in the steam-based cleansing and purifying rituals of a traditional Hammam.

Outside, there is a warm hydrotherapy pool, loungers, relaxation pods and fire pits to keep guests cosy.  A traditional wooden barrel sauna, fragrant herb garden and multipurpose relaxation space come yoga studio completes the outdoor experience.

Additional Speakers

Other speakers included Kait Dunne, the spa’s new manager and representatives from the spa’s two product houses: Thalgo and Tribe517.

Spa activity

Claire Caddick, founder of Tribe 517 took guests on a mindful breathing journey with its signature blend hot melting balm, a bespoke product made just for The Wave Garden Spa which uses locally sourced Eucalyptus and Rosemary to soothe aching muscles in its dedicated treatment ‘The Hot Wave’, a deep muscle massage for powerful relaxation, holistic recovery for fatigued muscles and tired minds. Perfect for a day after surfing on the lagoon.

Thalgo’s trainer Hannah Harris then demonstrated an eye massage with some of the brand’s indulgent marine infused products, for a brighter-looking energised complexion with all signs of stress and fatigue erased. Guests then had the opportunity to finish the event with the hydrating eye patches on, to plump the skin and promote hydration around the delicate eye area.

Guest Feedback

Serena Connolly, publishing director at Glamour magazine said “Thanks so much for this afternoon the balm is incredible, and spa looks fab! Look forward to trying it in person soon!”

Lisa Minot, Travel editor at The Sun newspaper said, “It’s an exciting launch for the spa industry.”

Mark Smith, Director at European Spa said “Thanks so much, the spa looks impressive. I will definitely look at featuring in European Spa after a visit”.

The new Wave Garden Spa’s doors are now open, to find out more about this incredible new spa, head to the website at https://wavegardenspa.com/