PR Tips for your recovery plan

First we had Pandemic, then Lockdown and now Recovery. Working as a PR agency we love words and there’s no sweeter ones to hear on everyone’s lips than the current one of ‘Recovery’. With the date of 4th July set for many businesses to reopen, albeit in a new way, here are our essential PR tips to help make the most of your Recovery Plan.

Use your messaging wisely

Reassure customers with your hygiene standards and social distancing measures put in place but also emphasise the role your spa or product plays in helping them to feel good about themselves. There has never been a greater time to talk about wellness. This is your moment, take it!

Tap into media trends

Post Covid-19 is all about the Staycation so if you have a location or travel product then there’s plenty of opportunity for you to gain editorial coverage. You just need to get creative! Whether it’s dining pods as seen in Amsterdam or the hang out circles in San Francisco’s Dolores Park, there’s an opportunity to tell your story. If you need help do get in touch with us for a free strategy call.

Maximise your spend

Your marketing spend may be lower so take advantage of the volume reach that editorial, promotions and partnerships can give you. It’s probable you will have rooms or stock available so run competitions across online and offline media, through influencers who have an affinity with your brand, via your newsletter, and on social media. But, don’t wait until you’re up and running, start working on them now so you can line them up to make an impact at the best time.