Q&A with Good Spa Guide’s National Partnerships Manager Rebecca Holmes

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Alex Bridgwater
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Q&A with Good Spa Guide’s National Partnerships Manager Rebecca Holmes

News

Our ‘Wellness for Business’ campaign continues this month, offering valuable PR and marketing insights from our team and industry experts. Be sure to follow our social channels for the latest updates!

As part of our ongoing Q&A series, we caught up with Rebecca Holmes, National Partnerships Manager at Good Spa Guide, to discuss her wellness predictions for 2025 and more.

1. What trends or innovations in the spa offerings are you most excited about for 2025, and why?

Digital detox retreats, it’s about time we learnt to switch off isn’t it? I’m also really interested in Sleep maxxing – who wouldn’t love eight hours a night?

2. Given your experience as both a Spa Manager and now at the Good Spa Guide, what’s the most valuable lesson you’ve learned from your journey in the spa industry? 

Create a strong team. For many years I took time to learn and experience all aspects of the spa business – from carrying out treatments to sales, and from training and HR, to marketing and stock management – but I know that for a spa to thrive you need to build a team. When looking for the right people to join your team, try to find those who relate to your company’s philosophy and core values. Also hunt out employees that are passionate about the industry and open to growing, learning and supporting that vision.

I feel lucky to have secured the role of National Partnership’s Managers at Good Spa Guide with an already established team. I’ve had the best three years of my career – who wouldn’t want to try products and review spas for a living? But I do a little bit more than that, I treat our current clients with respect and gratitude so that we can forge a long-term partnership, it’s about more than retaining a client.

3. In your experience, what are the top three marketing strategies every spa operator should prioritize to thrive? 

Work closely with a PR company: Spa PR are always ahead of the game and happy to assist with awards applications and press releases following wins.

Respond to enquiries in a timely fashion: clients want to know they won’t have to wait long for an answer to a query or question.

Careful marketing: be mindful not to flood a client’s phone or inbox.  They only want to hear from you:

  • After a visit – to make sure they’re happy with the review and to be reminded to schedule in their next
  • To nudge them that their review visit is forthcoming
  • When an appointment for a review visit becomes available
  • When there’s a hot offer in the pipeline
  • To let them know that a competition they are running with us is a-go

4. Your awards are hugely popular, what advice would you give spas hoping to win one in 2025? 

Ah yes, the cream of the Good Spa Guide crop is our bi-annual awards! The first award is voted for by our readers – spas should look out an email declaring the awards to be open and swiftly complete an application form. When voting opens, they should start rallying, campaigning and begging (if necessary) for their spa goers to show support.

The second awards are voted for by us, The Spa Spies, based on a spa’s Bubble Rating and our visit. Winning a Good Spa Guide award is no small feat, with a shiny (and, frankly, quite heavy) award to display in their spa, along with the kudos it brings.

5. For spa professionals considering joining the Good Spa Guide, what unique benefits or opportunities can they expect to gain? 

Depending on which partnership package they choose, we will:

  • Come and visit the spa as an official Spa Spy – I’m Serene Spy; our Editor is Stylish Spy and our Marketing Manager Scarlet Spy
  • Run a thorough audit of the spa in our capacity as spa experts
  • Write an extensive review of the spa which goes on our newly-designed website
  • Enter said spa into our awards
  • Award the spa with a Bubble Rating

In return, a spa partner will be able to:

  • Run competitions with us as and when they like
  • Add a directory listing to our site with unlimited images/regular updates
  • Add as many offers to our site as they wish
  • Receive advance notice in order to appear in features and blogs, on social media and in newsletters
  • Receive an annual White Paper based on an annual industry survey
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