We have some big news, beauty lovers! Swiss skincare and nailcare pioneer MAVALA is stepping into a bold new chapter. After more than 65 years of beauty excellence, MAVALA is embracing 2025 with a striking rebrand that redefines style, care, and self-expression for a new generation.
What’s New?
MAVALA’s new identity is sleek, modern, and chic. From a redesigned logo to more refined packaging and a recharged colour palette, everything is fresher, more confident, and full of energy.
And, that iconic MAVALA red? It’s back, bolder, deeper, and more passionate than ever. A colour that screams timeless elegance with a modern edge.
Your Care. Your Style.
More than just a facelift, MAVALA’s rebrand goes deeper. The new tagline “Mavala. Your care. Your style” perfectly captures the brand’s evolving mission: empowering individuals to care for themselves in a way that feels true to who they are. Beauty isn’t about trends, it’s about authenticity, performance, and self-love.
Rooted in Science, Rich in Heritage
MAVALA’s story began in Geneva in 1959. From inventing the game-changing Scientifique K+ Nail Hardener to launching eco-conscious mini polishes way back in 1964, MAVALA has always been ahead of its time. Whether it’s their award-winning lash serums or Alpine-inspired skincare, science and Swiss precision are always at the core.
Today, MAVALA is sold in over 100 countries, and still proudly family-owned and independent.
A New Digital Experience
Alongside the visual revamp, MAVALA is also debuting a brand-new website – coming very soon. Expect a sleek, intuitive shopping experience and easier access to their full portfolio of over 850 products, making it even easier to get your favourites delivered straight to your door.