Tik Tok isn’t without its controversy and for some people that will mean they will want to avoid the app entirely but others will choose to tap into the app’s rising popularity, especially since it seems to be much easier for video content to go viral on Tik Tok than on other social platforms. While Tik Tok may be different from other social media apps, it still shares the same marketing principles. The key is to engage your target audience through storytelling and strong brand messages.
Isn’t it all about teenagers and dancing? Well yes and no. More than half of all Tik Tok users are aged between 18 and 24 years and a rising number of Millennials are populating the platform. Like other social media platforms, where the young start, the older ones follow.
And as for dancing, well you can if you like but Evergreen content is where it’s at when we talk Tik Tok for business. This is content which continues to deliver value long after you post.
Find out more useful tips in the Spa PR Company’s Tik Tok For Business resource which you can download here.