We’ve seen a big shift this year in audience behaviour and we expect this to continue to be more difficult to interpret and plan for in 2021. This means it’s more important than ever to review and revisit all your media and influencer channels including TV which has more recently regained popularity as a space for shared experiences.
At Spa PR we’re already seeing the benefits of TV exposure to our clients by working with trending programmes such as ‘I’m a Celebrity’, This Morning, Steph’s Packed Lunch and some of the most popular game shows. We’re also excited to have one of our product brands featuring in a new A list movie which will be released next Christmas 2021!
TV is a great way of gaining widespread exposure and generating talk around your brand. It can also provide you with valuable content and endorsement which you can then use as content across your own marketing channels.
Here are 5 types of programmes that are great to target for PR:
- Day time lifestyle magazine style shows ie This Morning, Steph’s Packed Lunch
- Reality Shows ie I’m a Celeb, Made in Chelsea, the Apprentice
- Local News channels
- Popular game shows which offer high value prizes ie Family Fortunes
- A list Movies – always the chance your product will be used by one of the A list stars
If you’re interested in finding out how you can get your brand featured on TV, simply email info@thespaprcompany.com.